Renovi has launched a native advertising and brand measurement tool for gaming and the Metaverse – with sports gaming platform LootMogul.
The Renovi advertising platform, developed over the course of the last 12 months, allows brands to access precise metrics, including user engagement duration and geographical data, enabling advertisers to deliver targeted and relevant advertising, marking a significant advancement in in-game advertising within the Web3 space.
The new partnership will see Renovi’s dynamic virtual banners integrated into LootMogul sporting venues, which will adapt in real-time as players engage, and offer additional potential to reward users for engaging with specific advertisements.
As part of the agreement, Renovi will supply the advertisements and infrastructure through its SDK, which acts as a bridge between the advertising platform and the game.
The arrangement will initially be rolled out across five advertising spots within one of LootMogul’s premier stadiums, Johannesburg – Wanderers Stadium, setting a precedent for future immersive advertising experiences. This infrastructure enables seamless integration and management of dynamic virtual banners within the LootMogul platform and access to Renovi’s trusted network of advertising partners.
Crafted by LootMogul and Cricket South Africa (CSA) the stadium will redefine cricket engagement and blend sports, gaming, and history, featuring a cricket museum, social hub and a merchandise store.
This innovative collaboration sets a new standard for fan engagement, transcending traditional roles and creating enduring global experiences.
The collaboration will enable gaming companies to better monetise hypercasual games through brand deals and real-time asset management permissions, with the ability to offer brands unprecedented opportunity to target and engage the gaming audience effectively.
Andy Charalambous, co-founder of Renovi and Renovi Studios, said: “The integration of Renovi’s immersive ads into LootMogul marks a significant milestone in in-game advertising, offering advertisers precise metrics and enabling gaming companies to monetise their platforms effectively.”
Raj Rajkotia, co-founder of Lootmogul, said: “We’re excited to partner with Renovi to revolutionize in-game advertising within our stadiums. This collaboration opens up new avenues for advertisers to engage with our audience through our digital twin sporting venues.”
About LootMogul:
LootMogul is a cutting-edge sports technology platform anchored by athletes and teams that transforms real-world sports assets—including players, stadiums, and brands—into digital counterparts. This is achieved through the creation of virtual twin stadiums, blockchain-based mini-games, advanced regenerative AI, and integrated e-commerce storefronts.
As the designated official metaverse and gaming partner for Cricket South Africa and the Durban Super Giants, LootMogul is at the forefront of blending the physical and digital realms of sports, offering innovative engagement and revenue opportunities for investors in the burgeoning sports technology and gaming sectors.
To continuously enhance fan engagement and experience inside and outside sports venues, LootMogul introduced the following new touch-points:
Upgrading traditional stadiums to S.M.A.R.T. stadiums
Facilitating engagement and meet-and-greets with player ambassadors
These innovations create new revenue streams for fans, players, and brands. In addition, this digitization of real-world sports offers new opportunities for sports enthusiasts, transforming the way we enjoy and experience sporting events.