Introduction to the Renovi and Alkimi Partnership
Renovi, a leading immersive in-game advertising platform, announces a strategic partnership with Alkimi. This collaboration aims to bring the power of programmatic advertising to Renovi’s platform, enhancing ad efficiency and targeting within various games.
TL;DR
Renovi has partnered with Alkimi to integrate programmatic advertising into their immersive in-game advertising platform, extending its reach to various games. This collaboration leverages Alkimi’s expertise in automated ad buying and selling to enhance ad targeting and efficiency within Renovi’s gaming environment.
Understanding Programmatic Advertising
Programmatic advertising has revolutionised digital marketing by automating the buying and selling of ad impressions through real-time auctions. This method leverages algorithms and machine learning to match advertisers with the most relevant ad opportunities at scale.
How Programmatic Advertising Works in Gaming
In the gaming context, programmatic advertising seamlessly integrates ads into the gaming environment, ensuring that players encounter relevant and non-disruptive advertisements. This approach enhances user experience while providing advertisers with effective targeting.
The Role of Alkimi in Programmatic Advertising
Alkimi specialises in blockchain-based solutions for programmatic advertising. By partnering with Renovi, Alkimi will bring its expertise in automated ad transactions to the gaming platform. This collaboration aims to reduce ad fraud, enhance transparency, and improve overall ad performance.
Advantages of Programmatic Ads for Gaming Platforms
Efficiency
Automated ad buying speeds up the process, saving time and resources.
Targeting
Advanced targeting capabilities ensure ads reach the right audience, improving engagement and ROI.
Cost-effectiveness
Programmatic advertising allows for better budget control through optimised bidding strategies.
Challenges and Solutions in Programmatic Advertising
Carbon Footprint
Digital advertising, including programmatic, has a significant carbon footprint. Solutions like Alkimi’s blockchain technology aim to mitigate this impact by streamlining data processing and reducing energy consumption.
Advertising Fraud
Fraudulent practices, such as click farms and ad stacking, cost the industry billions annually. Alkimi’s transparent blockchain approach helps combat these issues by ensuring ad transactions are secure and verifiable.
Privacy and Regulation
With growing privacy concerns and regulations like GDPR, traditional cookie-based targeting is becoming less effective. Alkimi’s solutions offer privacy-friendly alternatives that maintain ad effectiveness while complying with regulations.
Complexity
The programmatic ecosystem is complex, with many intermediaries taking a cut of ad spend. Alkimi’s blockchain reduces the number of middlemen, ensuring more revenue reaches publishers.
Future Prospects of the Renovi-Alkimi Collaboration
The partnership between Renovi and Alkimi is poised to shape the future of in-game advertising. By leveraging programmatic advertising, we aim to provide personalized, efficient, and transparent ad experiences. Innovations in AI and blockchain will further enhance ad targeting and reduce fraud, benefiting both advertisers and gamers.
Conclusion
Renovi’s partnership with Alkimi marks a significant advancement in in-game advertising. By integrating programmatic ads, Renovi enhances ad efficiency and targeting within its platform. This collaboration not only benefits advertisers with better ROI but also ensures a seamless and engaging experience for gamers. As technology continues to evolve, the Renovi-Alkimi partnership is well-positioned to lead the way in immersive and effective digital advertising.
Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.
About Renovi
Renovi is a forward-thinking in-game advertising company that specializes in blending advertisements with the gaming experience in both Web2 and Web3 platforms. By focusing on the seamless integration of ads, Renovi ensures that these advertisements are perceived as a natural part of the game rather than a disruption. The company employs data-driven targeting to make ads relevant and engaging, thereby not only enhancing the user experience but also providing value to advertisers through meaningful connections with their audience. This innovative approach underlines Renovi’s commitment to improving game monetization while maintaining the integrity of the gameplay experience.
To stay up to date with our journey, follow Renovi on these channels
Twitter: https://twitter.com/RenoviHub
Telegram: https://t.me/RenoviHUB
Medium: https://medium.com/@renovihub
Discord: https://discord.gg/SPhuNQ7Zzr
Website: https://renovi.io/
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